My b2b sales+marketing services are not one-size-fits-all, rather it's tailored to your specific business: where you are at, your business vision, the type of clients you want more of, the industry you operate in, your sales process, products/services and resources.
Consider me your in-house Marketing Manager: from strategy, to implementation, measuring and reporting. I either work with you and your team on the implementation, or use highly skilled contractors and project manage your marketing in collaboration with your sales.
The client experience, a well-defined value proposition, investment in technology, a clear business vision and a collaborative sales and marketing strategy, are the foundation of this approach.
The process looks somewhat like this:
Discovery call and gap analysis in-person or via Zoom
Proposal provided based on the discovery call
On acceptance of the proposal, timelines and next steps are discussed
I liaise with the relevant parties and start implementation
I monitor and measure, and we iterate where necessary
We discuss next steps, scope of maintenance or additional projects
I have worked with Jana on marketing strategy, communication and specific marketing activities for my business, and appreciate the quality of her work.
She always gives an honest perspective and is trying to do the best for the business at all times. Jana has created some impressive collateral for us, designed to engage prospects and shorten the gap between marketing and sales.
Jana’s marketing mindset is always to understand the impact on sales, and how can we improve business.
As an owner operator in a niche industry Jana’s strategic influence, honesty and go-forward attitude has been a critical investment. Jana’s influence from day 1 has been seismic in moving our brand forward and positioning us strategically in a very competitive space.
Jana has been assisting with our marketing and sales support efforts for over a year, and I’m really happy with the results we’ve seen to date. The strategy suggested suits our business well, and the execution is practical and consistent.
Jana’s association with marketing is broad and well-informed, and I find her business knowledge and acumen to be strong and sound with a good understanding of how a business operates on many levels.