I use two decades of experience in sales and marketing to create and implement strategy and drive profit for b2b businesses. I focus on these businesses as there is an acceleration of technological and regulatory disruptions, with the b2b world at a distinct disadvantage and needing to catch up from the back foot, and fast, and conventional b2b sales and marketing are for the most part ineffective and not fit-for-purpose. 

What is needed is a completely different approach to sales and marketing, access to much higher-level experience and skill, a clear business vision and a willingness to make the changes that are required. What worked for your business over the last 15 or 20 years might not be relevant or effective to keep your business going strong into the future.